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Zombie Love: The Threat of Undead Mobile Ad Banners

Just in time for Halloween, Leadbolt CEO Dale Carr serves up a spooky, cautionary tale for mobile app developers and mobile marketers. Beware of the zombie culprit threatening to bring down the civilized mobile app world: the banner ad.

As in the 1985 film, Return of the Living Dead, zombies, like traditional banner ads, hunger for brains. There are simply smarter ad formats to leverage.

Gather ’round, as we reveal the high-performance mobile ad options that deliver stronger returns for app developers and higher engagement for advertisers.

Read Full Article at Mobile Marketer