Trick or Treat? The Frightening Tale of Incentivized User Acquisition

Guest Post by Dale Carr, founder and CEO of Leadbolt

Gather ‘round for a spooky tale, as we reveal the dark side of User Acquisition strategies.

For mobile app marketers looking to grow a user-base (commonly via install campaigns), deciding how to attract high-value users is a complex matter. The first strategic decision is often deciding on the environment in which you will promote your app, with two polarizing options to consider: The incentivized environment vs. the incentive-free environment. Trick or Treat, indeed.

Halloween seems like the perfect time to pull back the proverbial mask and reveal the incentivized “Paid-To-Play” strategy for what it really is – a disguise.

Allow me to explain…


Read Full Article at Inside Mobile Apps