Second Screen Ad Engagement Leadbolt

Sports-related ads scored 51pc jump in engagement before Olympics

The lead-up to the Rio Olympics provided an optimal opportunity for marketers in sports-related fields to target viewers with relevant mobile content, as evidenced by the 51 percent uptick in engagement for ads delivered into sports-related game application categories on iOS devices.

Our data team measured ad engagement performance in several territories during the week prior to the Rio Olympics kickoff. Read on to see what we uncovered.

Read Full Article at Mobile Marketer