App Usage Increase During Super Bowl 2016

Report: Social Networking Apps Led Usage During the Super Bowl

New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game.

“We tracked mobile app usage across our network of more than 65,000 apps, leading up to, during and directly after the Super Bowl televised broadcast, and found a 27.5 percent spike in casual game and VPN app usage, compared to the average weekend,” explained Dale Carr, founder and CEO of Leadbolt.

This data suggests the importance of a cross-channel marketing strategy, as viewers move simultaneously from TV to mobile apps to engage in a variety of activities, including playing casual games, even during the biggest sports event of the year.

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