Reaching Moms with Mobile Advertising

Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.

Better still, Mother’s Day is a good day for application advertising. Leadbolt data on Mother’s Day last year shows 25 percent to 40 percent uplift in user engagement as compared to the previous Sunday, suggesting that mobile users had more downtime and family time and played more games.

Read on for mobile advertising campaign tips to reach this lucrative mobile audience on Mother’s Day and year-round.

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