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A Peek into the New Mobile Monetization Playbook

No secret here, the mobile app industry is exploding. It’s now commonplace for people to use apps to accomplish everything from banking to gaming. There is literally an app for everything. Gartner predicts that global apps revenues will reach $26 billion (£16.1 billion) this year, up 44.4 per cent on 2012’s $18 billion, with free (or freemium) apps continuing to drive the market…

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