Leadbolt is Proud to Launch with SDKBOX’s Leading Live Game Operations Framework MENLO PARK, CA – 14 Mar, 2016 –SDKBOX, the revolutionary live game operations platform for mobile game production and operation, today announced major milestones in growing its market footprint since initially launching last July. More than 5,000 mobile titles and over 20 key partners have integrated services in … Read More
The lead-up to the Rio Olympics provided an optimal opportunity for marketers in sports-related fields to target viewers with relevant mobile content, as evidenced by the 51 percent uptick in engagement for ads delivered into sports-related game application categories on iOS devices.
Our data team measured ad engagement performance in several territories during the week prior to the Rio Olympics kickoff. Read on to see what we uncovered.Read Full Article at Mobile Marketer