mobile web vs in-app mobile ads_Leadbolt

Mobile web vs. apps: which will triumph in the battle for advertising spend?

Everybody knows mobile devices are an effective channel to reach consumers, but are advertising dollars better spent on the mobile web or within apps?

Leadbolt CEO Dale Carr explains 3 major reasons why in-app mobile advertising offers some clear advantages over mobile web ads. A must-read for app marketers who require the ability to measure lifetime value (LTV) of users post-install, and manage against their acquisition costs.

Read Full Article at Information Age