Mobile Native Ads: Strong Performers in 2016

If you are a mobile advertiser, you may not have realized Mobile Native Ads have emerged as one of the strongest performing ad types this year. In fact, estimates predict that Native Ads will account for 63% of all mobile display ad spend by 2020. Native Ad placements feature strongly in a range of apps including Twitter and Facebook and should be part of any mobile advertiser’s buying strategy.

Read on as we answer your important questions:

  • What is a Mobile Native Ad?
  • Why are Mobile Native Ads increasingly used?
  • Do I need anything special to run Mobile Native Ads?

To dive deeper into a recent success story, check out this case study from a marketer promoting a taxi app using mobile native ads.

Editor’s note:  We are fortunate to partner with several of the industry’s most respected companies. From time to time we are invited to shed light on a topic we think will be of interest to the app developer and marketer community.  The following article was written for our friends and partners at Apsalar.

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