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Mobile Native Ads: Should We Believe the Hype?

From mobile video ads, to rewarded video ads (aka incentivised ads), display banners to full-screen interstitials, rich interactive ads, and mobile native ads, it can be a challenge for app publishers and advertisers to discern the unique benefits of each.

Strong claims are being made throughout the advertising industry about the efficacy of mobile native ads, which is why Leadbolt founder and CEO, Dale Carr, examines the hype and data, and sheds light on the pros and cons of these mobile ad darlings.  Read on to see mobile native ad samples, and get all the facts you need for a successful mobile ad campaign!

Read Full Article at PocketGamer.biz