Mobile Campaign Optimization: User Acquisition Results in Real Time

Our friends at Adjust invited us to share optimization tips for user acquisition campaigns.  Naturally, we wanted our advice to be practical, valuable and proven – so we turned to a recent example of a hardcore game developer looking to drive high-quality installs.  This game maker (advertiser) wanted volume without compromising quality. Read on to see how they used attribution data to successfully optimize for retention rates and level completions.

Read Full Article at Adjust