Mobile Ad Targeting: A Labor of Love

For modern day marketer’s,  attracting and converting the right audiences via mobile devices is labor of love (and often biggest challenge).

Stellar creative campaigns aside, your ad platform partner holds the key to effective targeting, and therefore, controls the quality of new app users or customers you acquire.  Here’s a look at the pros and cons of various mobile advertising targeting technologies and strategies to help you reach those mobile audiences you desire!

Read Full Article at Adweek | Social TImes