What Makes Us Click? The Science Behind Effective Native Mobile Advertising
Advertising has always been about creative artistry and leveraging our understanding of deep human needs and behaviors to sell. The shifting preference away from digital, TV, radio and newspapers toward mobile devices introduces new challenges and a technical awareness required for getting mobile advertising right. So what’s so different about mobile ads?
In this article, Leadbolt founder Dale Carr shares the new rules for creating a successful mobile advertising campaign, and reveals the secrets behind what motivates audiences to engage, click, view or interact with a mobile ad. A must-read for mobile marketers!Read Full Article at Mobile Marketing Watch