California – February 8, 2018 – Leadbolt is proud to be named a Finalist in the Digiday Publishing Awards for Best Mobile Innovation. The Digiday Publishing Awards recognize the best global digital publishing innovation by publishers, brands, agencies and technology platforms. Over the years, the awards have honored leading work from companies like The Atlantic, BuzzFeed and more. The winners will be announced at the gala on March 29, 2018.
The Best Mobile Innovation category acknowledges the companies who deliver content while providing a rich user experience.
And the Nominees Are…
Best Mobile Innovation
Leadbolt – Mobile Playable Ads for “Word Cookies”
Bloomberg Media – Bloomberg app
Scripps Networks Interactive – Food Network’s “In The Kitchen” app
South China Morning Post – South China Morning Post mobile app
Gannett Company & Urban Airship – USA TODAY Rich Notifications
“We’re honored that our Leadbolt Playable Ads have earned recognition among this incredible and prestigious set of media companies who are moving the mobile industry forward,” said Dale Carr, Founder and CEO of Leadbolt. “We strive to demonstrate that mobile ads can be an engaging and enjoyable experience that delivers content and adds value to mobile users. Mobile app user acquisition depends on it.”
Congratulations to all of our peers, and a heartfelt Thank You to the esteemed judges, which include representatives, heads of content and editorial directors from the finest publishers in the business such as: Business Insider, VOX, Vice, Conde Naste, New York Public Radio, Bleacher Report, Hearst Magazines Digital Media, The New York Times, The Atlantic, and many more.”
What makes a great Playable Ad? Here’s a rundown of how to make Playable Ads work for you and our tips for designing for performance.
To learn more about Leadbolt mobile Playable Ads, check out this user acquisition success story from BitMango.