Leadbolt records 42% spike in mobile app downloads over Thanksgiving weekend

According to research carried out by Leadbolt, a mobile advertising platform, app downloads increased by a massive 42% on Thanksgiving day this year. While November 27 saw the biggest increase in numbers, Leadbolt’s figures show the entire holiday weekend was a success for the mobile industry.

From November 27 to December 1, Leadbolt saw a 26% increase in mobile app usage, a 20% increase in engagement with advertising campaigns, and a 20% average increase in app installations and downloads. Leadbolt arrived at these figures after tracking mobile ad campaigns and overall app usage, then compared the results with non-holiday period performance.

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