Leadbolt launches Direct Linkouts to offer customized app install ad integrations

Mobile ad network Leadbolt has launched its Direct Linkouts service that allows app advertisers to use customised app install ads without the use of an SDK.

The limited-access service provides app publishers with a range of app install campaigns to choose from, allowing them to simply link to the offers they want to display instead of going down the standard SDK integration route – which can take some time to set up and doesn’t provide the same level of control over which app install ads are shown.

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