May 2, 2017 – Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, was named the winner of a Bronze Stevie® Award for “Most Innovative Tech Company of the Year” in The 15th Annual American Business AwardsSM today. This is the third year that Leadbolt has been honored by the organization, having earned the 2014 Gold Stevie Award for Technology Company of the Year – APAC and 2015 Most Innovative Company of the Year in the International Stevie Awards.
The award recognizes an incredible year of growth and mobile ad-tech advancements, in which Leadbolt steadily delivered innovative solutions and increased its ability to serve the app developer and mobile marketing community.
Judges noted Leadbolt’s Mobile Native Advertising Solution for non-intrusive in-app ad placements that match apps’ unique form and function:
“Leadbolt’s Mobile Native Ad capability is quite impressive. Native is the direction the market is moving towards and the trend is pointing to Native over traditional overlay or popup style modal marketing which is much less engaging,” said the judges. “This approach challenges existing mobile marketing paradigms and provides a much more seamless UX while obtaining or serving needed data to optimize against. This company demonstrates forward thinking with the consumer in mind. Well done. Leadbolt is seizing the High Performance Mobile Advertising wave.”
In addition to enabling a better in-app experience for users and app developers with mobile native ads, Leadbolt’s robust campaign measurement and attribution capabilities benefit mobile advertisers. Leadbolt’s ability to track a mobile user’s journey all the way from initial ad request, to app download, through to unlimited post-install events (e.g., in-app purchases, level completions, clicks) helps advertisers uncover ROI-positive behaviors and identify sources of high value users.
“We’re proud to earn recognition from the esteemed panel of Stevie judges, and offer our congratulations to all of the innovative businesses within the Winners Circle,” said Dale Carr, founder and CEO of Leadbolt. “The mobile advertising industry is constantly evolving, as mobile is now the most relevant and personal way to reach audiences. Innovation is at the heart of Leadbolt’s daily mission to serve the mobile app and marketing community.”
More than 190 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
“Each year the judges find the quality and variety of the nominations to be greater than the year before. The 2017 competition was intense and every organization that has won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards.
Details about The American Business Awards and the list of 2017 Stevie winners are available at https://stevieawards.com/aba/2017-company-organization-award-winners
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.