Leadbolt Direct Deals Marketplace Named “Best New Product”, ABA100 Winner

Sydney, Australia – 14 August, 2015 – Leadbolt, the global mobile advertising platform delivering exceptional results for premium advertisers and app developers, has been recognized as an ABA100 Winner in The Australian Business Awards 2015 for “Best New Product” for its Direct Deals Marketplace.

The award recognises Leadbolt’s achievements in creating a more effective and efficient way for advertisers and app developers to buy and sell in-app mobile advertising. Leadbolt’s Direct Deals Marketplace brings mobile app publishers and premium advertisers a unique opportunity to connect directly and explore partnership opportunities with full transparency.  The marketplace provides the ability for business participants to browse, hand-select partners of interest, and activate in-app mobile advertising campaigns instantly or pause the offers at any time. This method enables more choice, more control and more predictable outcomes than traditional ad network practices, and ultimately, delivers a more relevant ad experience for the mobile app user.

Since launching, the Direct Deals Marketplace has fostered optimized partner matches between top apps and highly reputable advertisers, resulting in 300% better returns and higher quality users.

“Our team is very proud to receive this recognition from the ABA, and we feel privileged to work with the best app developers and mobile marketers from around the world,” said Dale Carr, founder and CEO of Leadbolt. “This award validates the hard work we have put in to exceeding our customers’ expectations by enabling direct deals and powering high-performance in-app campaigns.”

Ms Tara Johnston, Program Director, says, “For a decade, The Australian Business Awards have conducted knowledge building programs which focus on organisations that prioritise innovation and technology as they continue to drive local and international markets.

“The ABA100 Winners have demonstrated innovative, enterprising and technologically advanced business initiatives and products that support an obvious transformation coinciding with the ever-changing, highly competitive business environment.

“High-performing, intelligent organisations that continuously and effectively improve their processes and products are set to survive the long term challenges faced by all Australian businesses,” Ms Johnston added.

Each year the ABA100 Winners are recognised through a variety of different award categories that demonstrate business and product innovation. Corporate, government and non-government organisations are acknowledged for implementing well-managed industry leading initiatives and for the research and development of high-performing products and services.

Businesses initiatives are evaluated utilising the POEM Assessment Module via a detailed analysis of the method, execution, performance and outcomes of their initiative. Products including platforms, software, knowledge, systems, services, information and devices are evaluated via the PREF Assessment Module which evaluates their features, end user benefits, research and performance.


Read Full Article at Australian Business Awards