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Leadbolt Customizes Mobile Ads to Match the User Lifecycle

Leadbolt is one of those startups that’s been flying under the radar for a while (more than two years in fact), but now it’s ready to talk about what its founders describe as a smarter, more innovative approach to mobile advertising. According to CEO Dale Carr, most mobile ad companies are just trying to import ideas the existing online ad world: “I.e., they’re putting banners…

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