Today, December 6, 2013, we announced an increase of over 47% in app discovery (aka downloads) across our network over the biggest shopping weekend of the year as compared to non-holiday periods.
We tracked user engagement and app download activity across our network over the three-day period beginning the day before Thanksgiving (November 27) through Black Friday (November 29). During this period, mobile app usage increase by over 30% compared to non-holiday trends.
- On Thanksgiving Day, app usage increased by 13%
- On Black Friday, app usage increased by 17%
Although many retailers have announced that they stayed open, consumers still preferred to stay at home on Thanksgiving, but didn’t want to miss out on shopping deals. In addition, they continued to spend throughout the holiday weekend making the Thanksgiving holiday a natural online sales day for couch-surfing mobile users to get a jump on their shopping which was validated in early predictions by the Adobe Digital Index.
“We are very pleased to see that mobile is still a leader in online sales and advertising. The increase in app downloads and app usage across LeadBolt’s network over the busiest shopping weekend of the year is a great testament to how far mobile has come over the past few years,” states Dale Carr, CEO, LeadBolt. “With mobile continuing to climb and lead consumer purchasing, we’re proud that LeadBolt technology equips marketers with alternate methods to reach consumers via mobile advertising and app discovery.”
LeadBolt is seeing other record-breaking increases across our network throughout the biggest U.S based holiday weekend, which include:
- 31% increase in mobile app usage (determined by impression lift), compared to non-holiday usage
- Mobile ad interest increased 27% compared to average network activity
- 47% increase in app installs/downloads
- The busiest day for app downloads was Sunday, December 1st, showing more than 16% above the other Black Friday holidays.
With industry breaking records in retail at an all-time high, reports show a record increase of 118% year-over-year with iOS-based devices driving more than $543 million in online sales with $148 million in total online consumer purchases made by Android users alone. That represents an 80% jump in mobile sales over Cyber Monday in 2012.