How to make the most of your user acquisition budget

A lot has been written about how to develop mobile-specific creative assets, and the various ad targeting practices that will help achieve high quality users. We have shared formulas for calculating Lifetime Value (LTV), and even clarified some industry terminology and jargon along the way.  Yet not enough has been written about the very topic that drives many app marketing decisions: your budget. With rising costs of user acquisition across a highly competitive app market, mobile performance advertisers must be more disciplined than ever, and mindful of how to make the most of every dollar.

In this Gamasutra article, find out how to set a realistic budget, buy media using the best pricing model for your goal, and stretch you ad budget further.

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