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How marketers can reset their mobile advertising mindset

Mobile marketers are all a little guilty of leaning on general rules of thumb and a set of “givens” as practical shortcuts to boost decision-making efficiency.  To a degree, deferring to popular and industry-accepted narratives can achieve predictable, even exceptional outcomes.

Yet, the mobile advertising industry is prone to silver bullet promises that go unquestioned. Are you asking the right questions? Read on to hear some common misconceptions about mobile advertising, and re-think your game plan with a fresh perspective on ad formats, performance, and programmatic!

Read Full Article at Mobile Marketer