July 28, 2014 — Leadbolt, a global discovery and monetization platform for mobile app developers and marketers, has been named “Most Innovative Company of the Year” by Best in Biz Awards 2014 International. This announcement continues Leadbolt’s streak of earning industry praise internationally, after being named “Best Technology Company” in Asia Pacific by the 2014 Stevie Awards earlier this year, as well as garnering prestigious recognition such as “Best Mobile Ad Network” by MEAs and “Best Publishing Platform” by Mobile Media Summit last year.
The Best in Biz Awards is the only international business awards program judged by members of the press and industry analysts, as well as open to all companies in the world. Leadbolt competed among its peers on a global scale and was recognized for their commitment to innovation and contributions to mobile ad technology.
“This honor is especially meaningful to us, as innovation is the cornerstone of our mission to bring mobile app developers and marketers cutting-edge solutions that help them reach and engage the lucrative mobile audience,” said Dale Carr, CEO and founder of Leadbolt. “It’s an honor to be recognized for demonstrating our passion. This mark of validation from highly respected press and analysts in the industry keeps our teams motivated and driven to do even more.”
This recognition comes on the heels of two recent product releases aimed at keeping the Leadbolt experience best-in-class:
1) Building on the rock-solid foundation of app discovery and monetization for which Leadbolt is known, the company listened to extensive feedback from many beta publisher partners to bring to market the Next Generation Mobile Ad platform! Re-engineered from the ground up, the revamp of their publisher-focused app monetization platform introduces enhanced tools and features, extended capabilities and an overall better, more effective design — all of which have proven to streamline and strengthen publisher performance. The revamp introduces optimizations such as more flexible ad units to include comprehensive support for new phone models and high resolution devices (double-density creative support), an SDK with QuickStart ads for integration in seconds, a custom Native Ads program and much more.
2) Leadbolt launched Leadbolt Connect, The Next Generation Direct Deal Marketplace — a fully-transparent mobile advertising exchange platform where app publishers can connect to a myriad of ad campaign offerings, view associated details and instantly activate desired campaigns with the best fit. Both advertisers and publishers can also connect and run private deals in a fully-managed environment. Offering more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms, Leadbolt Connect is the answer to a more efficient and effective app monetization platform.
For publishers, Leadbolt’s direct deal marketplace is a transparent platform and first of its kind to accept all app categories, including Games, Entertainment, Utility, Social, Music, Health, Photo & Video apps and more. For advertisers, Leadbolt Connect offers access to fully-transparent global inventory.
Winners of Best in Biz Awards 2014 International were determined based on scoring from a panel of 27 judges drawn from top-tier news, business, finance, and technology publications and media outlets from 17 countries, with all continents represented. This year’s judging panel included writers and contributors to such publications as Asian Power (Singapore), Australian (Australia), Bennett Business Connections (Canada), Canadian Business (Canada), Computer Hoy (Spain), CTV (Canada), Gamers Intuition (United States), Gizmodo and Lifehacker (Australia), HTMobile (Israel), Huffington Post (United States), IAA Magazine (United Arab Emirates), InBusiness (Cyprus and Greece), Irish Independent (Ireland), J Arnold & Associates (Canada), Kaiser The Sage (Philippines), Mumbrella and Encore Magazine (Australia), PC Authority (Australia), Stuff.co.nz (New Zealand), TechHim (India), TechnoFILE.com (Canada), The Engaging Brand (United Kingdom), Vyapar (India), Ventures Africa (Nigeria), Wirausaha & Keuangan (Indonesia), WirelessDuniya (India), Xbox Plus (Brazil) and YourStory.in (India).
Leadbolt is an industry leading app discovery and monetization platform for developers and advertisers. Leadbolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. Leadbolt is privately held and headquartered in Sydney, Australia and Los Angeles, CA. For more information, visit www.leadbolt.com
About Best in Biz Awards
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in three separate programs: North America, EMEA, and International. For more information, visit: http://www.bestinbizawards.com.