Game On: How to Beat the Rising Cost of Acquiring Mobile App Users

Marketing costs are on the rise and acquiring mobile users is no exception. Just last week market analysis firm SuperData Research reported that mobile developers are spending more than ever to acquire new gamers – up to $4.36 per user (compared to $1.30 at the same time last year). So what’s the best way for mobile marketers to beat the rising cost of acquiring users and lead their app to financial victory?…

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