Embracing Mobile Advertising in 2017

Since audiences now spend more of their media time engaged in apps than other forms of media (such as television, print, radio, or online), mobile devices have emerged as the clearest opportunity to reach and engage your audiences. Reflecting this reality, global media buying agency GroupM, recently reported that ad spending on mobile is now officially outpacing the spend on television ads: “In 2017, digital [which includes mobile] will capture 77 cents per new dollar, TV will get 17 cents.”  And for good reason.  Mobile advertising works.

For marketers considering mobile advertising (and for marketers who already embrace mobile ads), this article from Leadbolt founder Dale Carr shares proven ways to ensure your mobile ad campaign is set up for success in the year ahead.

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