Demystifying the Buying and Selling of Mobile Ads

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.
Here’s a simple overview of the benefits of each type of method to help guide your selection process and help you choose the business partner that best matches your preference and goals.
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