Cupid, Draw Back Your Bow: A Valentine’s Day Guide to Targeting for Mobile App Developers

This Valentine’s Day, take a lesson from Cupid; he knows a thing or two about targeting. With so many brilliant apps available, and competition for new users increasing, it’s time for developers to grab an arrow, strap on some proverbial wings and fully leverage the targeting strategies available to them. Dale Carr offers an overview to help developers become sharpshooters, target appropriately and drive more downloads…

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