GDPR 2018 - a reckoning for app developers

Coming to terms with GDPR: A reckoning for app developers

It’s inconvenient. It’s disruptive. It’s cumbersome. But the General Data Protection Regulation (GDPR), an EU law that affects both individuals and businesses working in the European Economic Area (EEA), came into effect on May 25, 2018 and is good for the future of tech companies and digital consumers around the globe.

Leadbolt CEO and founder Dale Carr, outlines how GDPR is an opportunity for app developers and app marketers to deepen their relationship with mobile users.  Read the full article below.

Read Full Article at Mobile Marketer