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The 7 “Cs” of Mobile Advertising

If you are not familiar with the various cost structures for buying mobile ad campaigns, you are likely to be shocked when the pricing model you chose does not align with your campaign goals, either costing you more than you had planned or not tracking and achieving the right metric for the desired outcome of your campaign.

This list was designed to help marketers navigate the waters of the 7 “Cs” to ensure that the bidding model you select is the right fit for your campaign goals.

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