Q: What is the General Data Protection Regulation (GDPR)?

A: GDPR is a new set of regulations strengthening the privacy rights of individuals in the European Economic Area (EEA). These regulations provide a number of increased protections for EU-based users regarding the collection and sharing of their personal data.

Q: Is Leadbolt compliant with the GDPR?

A: Yes, Leadbolt is compliant with the GDPR, which comes into effect on 25 May 2018. We will also continue updating our procedures to ensure ongoing compliance.

Q: What data does Leadbolt collect via its advertising service?

A: Please refer to the Leadbolt Privacy Policy, which can be found at for specific information about what types of data Leadbolt may collect from individuals, our management of personal information, and opt-out choices.

Q: Does Leadbolt use sub-processors to process end user data?

A: Yes, where we have sub-processors we have appropriate measures in place to ensure that our sub-processors abide by all relevant privacy and data protection laws.

Q: If I am an app developer, do I need to update my app to comply with GDPR?

A: App developers, as the controllers of data, must ensure that they have received unambiguous and informed consent from a user before sharing any of their data with Leadbolt or before calling any Leadbolt SDK functions for that user. This may require an app developer to update their app.

Q: How does Leadbolt assist our partners in managing requests from EU users regarding the use of their personal information?

A: Leadbolt is committed to helping our partners regarding the handling of EU user data requests. We have a dedicated GDPR team, please contact us directly at

Q: Who can I contact if I have questions?

A: Please contact if you have any questions or concerns.

Andrew TothGDPR FAQ