‘Who’s the Player?’ Doubles App Revenue using Direct Deals Marketplace

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Publisher ARE Apps uses Direct Deals Marketplace to explore premium advertiser partners, and instantly activate the campaigns that fit their app goals.

Publisher’s Objective:

iOS Footfall word game app, Who’s the Player?, was receiving high download numbers and great reviews, but it lacked user engagement with ads. The publisher wanted to increase ad engagement, and improve revenue coming from adverts.

Leadbolt Solution:

Through an incredibly simple integration process, ARE Apps enabled full-screen Interstitial Ads upon app entry and most recently integrated Rewarded Video Ads.

Using the Direct Deals Marketplace environment, they are able to view all ad partner details and campaign opportunities to find the best matches for the app. Their dedicated Leadbolt account manager is on-hand to help with any questions.

Results:

“Leadbolt’s entry interstitials proved to be a hit almost doubling our revenue compared to our previous ad network and generating over $10 eCPMs. We credit this success to the Direct Deals. We are able to choose the right deals directly from the advertisers, giving us greater flexibility and control over our app experience. We have now begun integrating Rewarded Video ads into our app and are very excited about what’s to come.”

“We are very impressed with the results since joining Leadbolt over a year ago, and continue to serve high quality ads using their award-winning platform. We won’t have to look elsewhere for another ad network again!” – CEO of ARE Apps

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Marketing‘Who’s the Player?’ Doubles App Revenue using Direct Deals Marketplace