What Drives the App Market? Five Factors that Count Most.

As the smartphone penetration has passed the 50% mark in the US, demand for mobile apps is increasing in tandem. What other factors are driving this vibrant and expanding market? The following five, may be the keys to the success of mobile apps for users around the globe.

People need apps
The fast pace of the modern world requires constant access to information, even on the go. Mobile applications can provide that information quickly and with minimal fuss. From finding the fastest way to a particular destination to tracking spending, consumers depend on these handy mobile programs to deliver the accurate, up-to-date information necessary to manage a wide range of activities. Mobile apps offer unparalleled convenience and access, ensuring that users can stay informed and entertained far from the comforts of home.

Staying current with popular culture
Another factor that drives the app market is the prevalence of cultural trends. Internet memes and viral videos are popular inspirations for mobile apps, but television shows, political campaigns and urban legends can also serve as source material for these versatile and portable programs. Apps based on current trends can sometimes have a relatively short shelf life compared to other types of mobile applications.

Games continue to be one of the most popular segments in the mobile app industry. The reason for this enduring popularity is clear; mobile game apps provide valuable entertainment during enforced waits. At the airport, at the hair salon or even at the repair shop, mobile gaming apps provide a diverting activity to help stave off boredom and alleviate the annoyance of the common wait problem.

The tendency of individuals to want a separate solution for each need is called compartmentalization; in the mobile app market, it accounts for a large part of the diversity of applications available to the consumer. Most users maintain a separate app for shopping venues, restaurant reviews, parking lot locations and weather reports. By compartmentalizing each of these data resources, consumers can save time and obtain only the information they need at the time.

Mobile apps respond more quickly and more directly than mobile browsers; with one click, consumers can get the information they need. Browsers require extended inputs from the user and lengthy page load times to produce the same results. By focusing on one particular task and performing it quickly, these applications provide faster results for end users.

These five factors drive the demand for mobile apps and ensure their ongoing success with the general public. LeadBolt continues to support this market with cutting-edge monetization options and value-added services to help advertisers and developers achieve more in the mobile marketplace.





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MarketingWhat Drives the App Market? Five Factors that Count Most.