Success Story: Vodafone UK Wins Customers Using Free Instant Call Back Feature

Vodafone_SucccessStory_Leadbolt

Product Advertised: 

Vodafone Red Business Plans, Special Offers:

  • FreeHTC One Mini on Vodafone Red
  • Samsung Galaxy Tab S for Business

Platforms:

iOS, Android and Windows8

Campaign Type:

New Service Launch

The Situation

Vodafone set out to reach and engage its target audience of UK businesses to promote the launch of their new business plan services.

Promoted offers featured Unlimited UK Texts & Calls, 1GB Data and a free Samsung Galaxy S5 for £28.75GBP/month.

Leadbolt Solution

A combination of ad formats consisting of full-screen Interstitials, App Walls and Floating Ads were delivered to engage users precisely during specific peak business hours and evenings.  The campaign included a mobile submit form. By submitting a name and phone number, interested parties requested a FREE instant call back from Vodafone.

Results

Vodafone received high quality non-incentivized traffic, delivering relevant and engaged UK customers.

The campaign achieved an impressive :

  • 8 Million+ impressions
  • 110,000+ clicks

 

Featured: Full-Screen Interstitial, App Wall and Floating Ad

Featured: Full-Screen Interstitial, App Wall and Floating Ad

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MarketingSuccess Story: Vodafone UK Wins Customers Using Free Instant Call Back Feature