Google yesterday released an update to the Google Play Developer Program Policies. In particular, Google have stated that any advertising that is bundled together with an app will be considered part of the app for purposes of content review and compliance with the Developer Terms.
With this in mind, LeadBolt have completed a review of all LeadBolt systems and ad-serving capabilities to ensure that they are fully compliant and meet Google’s requirements. We believe we already meet most of the policy requirements and are working on improvements to ensure maximum compliance. Changes, where required, will be made on our backend so that complying with these policies will be as seamless as possible. We may however, request a small amount of additional information from certain publishers. If you fall into this category, we will communicate with you shortly to obtain this information.
We will also be releasing an updated SDK in the next week which will cover remaining requirements along with enhanced user features to ensure we continue to lead the industry in best practice advertising standards.
We are excited about this upcoming release which will contain additional functionality that is sure to provide and delivery even more leading edge features that you have come to expect from LeadBolt.
As always, we are here to help. If you have any questions or comments, we would love to hear from you.