Can you Survive the Meteoric Rise in App-User Acquisition Cost?

A story broke on TechCrunch today discussing the rise in new-user acquisition costs for Android and iPhone applications based on a recent study. In this study, which covers hundreds of millions of app users, the researchers found that “that the average cost-per-install (of CPI) of mobile apps increased by 70 percent on Android and by 56 percent on iOS”, rising … Read More

Mobile MarketingCan you Survive the Meteoric Rise in App-User Acquisition Cost?