Make Playable Ads work for you

Make mibile playable ads work for you. Tips for designing for performance

Playable ads are the new buzz in mobile advertising and because of their effectiveness in captivating users to interact, install and engage when compared to other ad formats, they’ve become an integral part of mobile user acquisition strategies. We at Leadbolt have been testing and analyzing the anatomy of Playable ads for over a year, and have identified the key … Read More

MarketingMake Playable Ads work for you

Guide to Playable Ads for Mobile App Advertisers

Guide to Mobile Playable Ads for Advertisers

While Mobile Playable Ads are fairly new to the mobile advertising repertoire, User Acquisition Marketers may already know that Playables contribute to a higher quality user, and stronger retention.  You may have already heard about the powerful results, or perhaps experienced the high performance first-hand. The Leadbolt results are in! Leadbolt Playable Ads are achieving significantly improved performance for our … Read More

MarketingGuide to Playable Ads for Mobile App Advertisers

Guide to Playable Ads for App Developers

Guide to Mobile Playable Ads for App Developers

What Are Mobile Playable Ads? As its name suggests, Playable ads are mobile ad formats that allow mobile audiences to experience playing the app or product that is being advertised from the ad itself.  Most commonly, the ad is promoting a game app, and the playable ad experience offers up a quick, first-hand trial of the game. Leadbolt’s app monetization … Read More

MarketingGuide to Playable Ads for App Developers

Playable Ads Attract Hungry Users for Word Cookies Casual Game

case-study-mobile-advertising-playable-ads-user-acquisition-bitmango-leadbolt

The king of brain teasers, Word Cookies by BitMango, challenges you to find hidden words, and easily improve your vocabulary, concentration and spelling skills. It’s free to play – and with tons of unique levels and daily bonus rewards, this casual game is deliciously addictive! CAMPAIGN OBJECTIVES BitMango partnered with Leadbolt to identify and engage high-quality players, and scale up: … Read More

MarketingPlayable Ads Attract Hungry Users for Word Cookies Casual Game