Getting data right: 3 symptoms of data inaccuracies and how to cure them

leadbolt-blog-adjust-clean-data

From time to time, we invite our trusted partners to share their views on important topics that can help improve your mobile app business.  The team at Adjust, the mobile app tracking platform, contributed the following ideas on the importance of clean data, and identify three key symptoms that can indicate underlying data collection issues: App marketing is possibly the … Read More

MarketingGetting data right: 3 symptoms of data inaccuracies and how to cure them

View-through attribution and Click-through attribution

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Performance marketers know that their user-acquisition goal goes much deeper than simply generating app installs.  Not only is the goal to drive volume of new users, but do so with the intent to win quality users that will have a high lifetime value (LTV), rather than users who will abandon the app shortly after download. In order to achieve both … Read More

MarketingView-through attribution and Click-through attribution