Are The Oscars® a Viable Opportunity for Mobile Advertisers?

The Oscars still represents a good opportunity for mobile advertisers to reach audiences

Estimated 26.5 million US viewers (Many of Whom Engage in Mobile Apps Simultaneously) According to Nielsen, the 2018 Oscars® drew in 26.5 million viewers in the US, and although the number is the smallest TV audience on record for the ceremony (a 19% drop from 33 million viewers last year),  the Oscars is still considered to be one of the … Read More

MarketingAre The Oscars® a Viable Opportunity for Mobile Advertisers?

6 Shocking Slides That Prove App Developers and Mobile Marketers are in the Right Business

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Mary Meeker, a venture capitalist at Kleiner Perkins Caufield Byers (KPCB) and trusted source for reporting trends covering the entire digital landscape, recently released her 2015 Internet Trends Report. In it, she points out promising stats about mobile smartphone adoption, consumers’ insatiable appetite for mobile media and the huge opportunity for advertisers to reach engaged mobile users. You can sift … Read More

Marketing6 Shocking Slides That Prove App Developers and Mobile Marketers are in the Right Business