Hardcore Game Acquisition Strategy: Going Beyond Installs to Achieve LTVs

Hardcore Game App Acquisition Strategy _ Leadbolt

In today’s fierce mobile game market, acquisition efforts for Mid-core and Hard-core game apps can feel like a literal game of war, commanding you to apply competitive strategies as you battle it out to attract the industry’s most elusive and valuable installs. In it to win it? It’s time to suit up, grab your proverbial combat pack, and prepare for … Read More

MarketingHardcore Game Acquisition Strategy: Going Beyond Installs to Achieve LTVs

Advertising as a Mobile Developer – Value of a User

Advertising as a Mobile Developer - Value of a User

In the first part of this series on advertising for mobile developers, we took a look at some of the basics of advertising. Next, we are going to look at how you can determine the value of a user. Understanding the true value that your users represent is key to ensuring that you are calculating effective media buys and spending … Read More

Mobile MarketingAdvertising as a Mobile Developer – Value of a User