Roundup: What’s New in Mobile Measurement and Attribution

News Roundup - What's new in mobile campaign measurement and attribution - February 2019. The latest announcements from Adjust, AppsFlyer, Kochava, Singular, and Tune

February brought big announcements from several of the leading measurement and attribution companies across the mobile advertising industry. Many new features offer additional methods and tools for campaign measurement, as app marketers continuously strive to get a clearer picture about the new users they bring onboard, and streamline their advertising practices to become even more efficient at attracting high value … Read More

MarketingRoundup: What’s New in Mobile Measurement and Attribution

Kochava Traffic Index: Leadbolt Ranks Among Top Five Media Partners

kochava traffic index q3-q4 2019

February 5, 2019 — Kochava, the industry leader in measurement and attribution for connected devices, today released its Traffic Index Report, which evaluates its media partners’ performance in Q4 2018. The report shines a light on the integrity of data being delivered by partners, which has shown significant improvement as the industry unites against fraud. Of note, the report showed … Read More

MarketingKochava Traffic Index: Leadbolt Ranks Among Top Five Media Partners

Kochava Traffic Index is here – Leadbolt is a Top 10 Media Partner Overall

Kochava Traffic Index ranks Leadbolt as Top 10 Media Partner Overall

October 23, 2018 — Kochava, a leading measurement and attribution company, today released their inaugural Kochava Traffic Index.  The quarterly index (analyzing performance from Q3 2018) provides an objective, data-driven ranking of media partners to mobile marketers. The Kochava Traffic Index informs marketers by identifying media partners with the cleanest traffic based on the following metrics: Signal clarity: the integrity … Read More

MarketingKochava Traffic Index is here – Leadbolt is a Top 10 Media Partner Overall