View-through attribution and Click-through attribution

view-through-attribution-click-through

Performance marketers know that their user-acquisition goal goes much deeper than simply generating app installs.  Not only is the goal to drive volume of new users, but do so with the intent to win quality users that will have a high lifetime value (LTV), rather than users who will abandon the app shortly after download. In order to achieve both … Read More

MarketingView-through attribution and Click-through attribution