Roundup: What’s New in Mobile Measurement and Attribution

News Roundup - What's new in mobile campaign measurement and attribution - February 2019. The latest announcements from Adjust, AppsFlyer, Kochava, Singular, and Tune

February brought big announcements from several of the leading measurement and attribution companies across the mobile advertising industry. Many new features offer additional methods and tools for campaign measurement, as app marketers continuously strive to get a clearer picture about the new users they bring onboard, and streamline their advertising practices to become even more efficient at attracting high value … Read More

MarketingRoundup: What’s New in Mobile Measurement and Attribution

View-through attribution and Click-through attribution


Performance marketers know that their user-acquisition goal goes much deeper than simply generating app installs.  Not only is the goal to drive volume of new users, but do so with the intent to win quality users that will have a high lifetime value (LTV), rather than users who will abandon the app shortly after download. In order to achieve both … Read More

MarketingView-through attribution and Click-through attribution