Roundup: What’s New in Mobile Measurement and Attribution

News Roundup - What's new in mobile campaign measurement and attribution - February 2019. The latest announcements from Adjust, AppsFlyer, Kochava, Singular, and Tune

February brought big announcements from several of the leading measurement and attribution companies across the mobile advertising industry. Many new features offer additional methods and tools for campaign measurement, as app marketers continuously strive to get a clearer picture about the new users they bring onboard, and streamline their advertising practices to become even more efficient at attracting high value … Read More

MarketingRoundup: What’s New in Mobile Measurement and Attribution

Getting data right: 3 symptoms of data inaccuracies and how to cure them

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From time to time, we invite our trusted partners to share their views on important topics that can help improve your mobile app business.  The team at Adjust, the mobile app tracking platform, contributed the following ideas on the importance of clean data, and identify three key symptoms that can indicate underlying data collection issues: App marketing is possibly the … Read More

MarketingGetting data right: 3 symptoms of data inaccuracies and how to cure them