ABOUT THE GAMES
Dragon City challenges its community of players to build a city, breed and collect dragons, and compete to claim the title of top Dragon Master of the world.
Monster Legends’ Community of players breed, feed, raise and train
Legendary monsters and turn them into beasts to battle it out!
Together, the popular mobile games have been downloaded more than
180 million times. Both games are FREE to download and FREE to play,
and players can purchase in-app items with real money.
Social Point partnered with Leadbolt to drive quality installs for two hit
titles in their game portfolio. Quality was defined and measured by key
performance metrics, such as Registrations, Retention Rates, and ROI.
Social Point games defend against ogres and demons – and their mobile
ad campaigns are no exception. Ad fraud prevention, detection and
elimination are always a priority.
ADVERTISER: Social Point
GAMES ADVERTISED: Dragon City and Monster Legends
CATEGORY: RPG (Role Playing Game) / Simulation
CAMPAIGN TYPE: User Acquisition; CPI
AD FORMATS: Mobile Native Ads
Using Leadbolt targeting algorithms, a series of Mobile Native Ads were delivered across premium in-app sources within the Leadbolt network to reach the most relevant mobile users.
Static display ad formats were carefully placed within app environments in such a way as to match seamlessly
into their surroundings, for an ideal user experience.
Leadbolt shares a mutual deep-level mobile measurement integration partnership with AppsFlyer, allowing for further campaign analysis to ensure the highest quality, fraud-free traffic from the onset.
CREATIVE STRATEGIES USED
Native ad placements are seamlessly interlaced within the app layout for a non-intrusive experience; Users opt-in based on genuine interest in the game. Mobile native ads increase returns while upholding an ideal app user experience.
The campaign performance not only achieved targets but significantly exceeded expectations by over delivering on
KPIs and ROI benchmarks:
“Leadbolt impressed us with their attention to detail and ability to harness high-quality results. We are confident in the fraud-free traffic and have seen strong ROI resulting from our partnership. Top notch team and performance!”
– Eva Juretić, User Acquisition Specialist, Social Point