Social Point Gains Quality New Players and Fights Fraud with Leadbolt

social-point-mobile-advertising-case-study-leadbolt

ABOUT THE GAMES

dragon

Dragon City challenges its community of players to build a city, breed and collect dragons, and compete to claim the title of top Dragon Master of the world.

Monster Legends’ Community of players breed, feed, raise and train
Legendary monsters and turn them into beasts to battle it out!

Together, the popular mobile games have been downloaded more than
180 million times. Both games are FREE to download and FREE to play,
and players can purchase in-app items with real money.

owl

 

 

 

CAMPAIGN OBJECTIVES

Social Point partnered with Leadbolt to drive quality installs for two hit
titles in their game portfolio. Quality was defined and measured by key
performance metrics, such as Registrations, Retention Rates, and ROI.
Social Point games defend against ogres and demons – and their mobile
ad campaigns are no exception. Ad fraud prevention, detection and
elimination are always a priority.

ADVERTISER:                     Social Point

GAMES ADVERTISED:      Dragon City and Monster Legends

CATEGORY:                        RPG (Role Playing Game) / Simulation

PLATFORM:                       Android

CAMPAIGN TYPE:            User Acquisition; CPI

AD FORMATS:                   Mobile Native Ads

LEADBOLT SOLUTION

Using Leadbolt targeting algorithms, a series of Mobile Native Ads were delivered across premium in-app sources within the Leadbolt network to reach the most relevant mobile users.

Static display ad formats were carefully placed within app environments in such a way as to match seamlessly
into their surroundings, for an ideal user experience.

Leadbolt shares a mutual deep-level mobile measurement integration partnership with AppsFlyer, allowing for further campaign analysis to ensure the highest quality, fraud-free traffic from the onset.

CREATIVE STRATEGIES USED

NATIVE DISPLAY
Native ad placements are seamlessly interlaced within the app layout for a non-intrusive experience; Users opt-in based on genuine interest in the game. Mobile native ads increase returns while upholding an ideal app user experience.
social-point-ad-campaign-native-2         Social Point's mobile ad campaign using native ads

REAL RESULTS
The campaign performance not only achieved targets but significantly exceeded expectations by over delivering on
KPIs and ROI benchmarks:

retention4x                          traffic4x

 

The campaign achieved a tutorial completion rate that exceeded their success benchmark goal by 30%!

 

effective4x

CLIENT SATISFACTION

“Leadbolt impressed us with their attention to detail and ability to harness high-quality results. We are confident in the fraud-free traffic and have seen strong ROI resulting from our partnership. Top notch team and performance!”
– Eva Juretić, User Acquisition Specialist, Social Point

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MarketingSocial Point Gains Quality New Players and Fights Fraud with Leadbolt