With 10,000,000–50,000,000 installs in Google Play, Slots™ Huuuge Casino is the world’s biggest casino community. Players get access to over 100 top slot games, poker, baccarat, roulette and many others, and can compete in multi-player leagues, join or create a club, and have great fun in Las Vegas style.
ADVERTISER: Huuuge Games
PROMOTED APP: Slots™ Huuuge Casino
CATEGORY: Social Casino, Multi-player
CAMPAIGN TYPE: User Acquisition Campaign
AD FORMATS: Mobile Native Ads
Slots™ Huuuge Casino’s multi-player format relies on having massive users around the world returning to play the game regularly.
While high-volume of new users is important, attracting high-quality players is paramount to long-term success. Huuuge’s UA team came to Leadbolt to ensure the campaign targeted, reached and converted high-quality players who demonstrated specific in-app behaviors.
Non-disruptive ad experience
Creative assets were formatted into a variety of Mobile Native Ad types, including native display, native rich media and native video ads. The non-disruptive Native ad placement strategy ensured a positive and seamless user experience.
Reaching relevant users
To target relevant and mature audiences globally, we developed cohorts using demographic, contextual and behavioral data.
Real-time campaign optimization
Leadbolt’s Account Manager optimized campaign performance in real-time using data from multiple post install events and qualitative metrics, such as:
- Level Completion Engagement
- Players who make in-app purchases
- Achieved targeted daily installs across key markets globally
- Achieved consistent monthly campaign growth
“Our Leadbolt Account Manager took a hands-on approach to understand how we define a quality user, and tailored a strategy to meet our specific KPIs. The results exceeded our expectation and we continue to see growth. Thank you Leadbolt.” – Misha Syrotiuk, Sr. Player Acquisition Manager