Slots Casino Game Hits User Jackpot with Mobile Native Ad Campaign

leadbolt-mobile-advertising-case-study-slots-game-app-huuuge

With 10,000,000–50,000,000 installs in Google Play, Slots™ Huuuge Casino is the world’s biggest casino community. Players get access to over 100 top slot games, poker, baccarat, roulette and many others, and can compete in multi-player leagues, join or create a club, and have great fun in Las Vegas style.
 

ADVERTISER:                      Huuuge Games

PROMOTED APP:               Slots™ Huuuge Casino

CATEGORY:                         Social Casino, Multi-player

PLATFORM:                        Android

CAMPAIGN TYPE:              User Acquisition Campaign

AD FORMATS:                    Mobile Native Ads

OBJECTIVE:   

Slots™ Huuuge Casino’s multi-player format relies on having massive users around the world returning to play the game regularly.

While high-volume of new users is important, attracting high-quality players is paramount to long-term success.  Huuuge’s UA team came to Leadbolt to ensure the campaign targeted, reached and converted high-quality players who demonstrated specific in-app behaviors.

LEADBOLT SOLUTION:

Non-disruptive ad experience

Creative assets were formatted into a variety of Mobile Native Ad types, including native display, native rich media and native video ads.  The non-disruptive Native ad placement strategy ensured a positive and seamless user experience.

Reaching relevant users

To target relevant and mature audiences globally, we developed cohorts using demographic, contextual and behavioral data.

Real-time campaign optimization

Leadbolt’s Account Manager optimized campaign performance in real-time using data from multiple post install events and qualitative metrics, such as:

  • Level Completion Engagement
  • Retention
  • Players who make in-app purchases
  • ARPU

RESULTS:

  • Achieved targeted daily installs across key markets globally
  • Achieved consistent monthly campaign growth

 

Our Leadbolt Account Manager took a hands-on approach to understand how we define a quality user, and tailored a strategy to meet our specific KPIs. The results exceeded our expectation and we continue to see growth.  Thank you Leadbolt.” – Misha Syrotiuk, Sr. Player Acquisition Manager

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MarketingSlots Casino Game Hits User Jackpot with Mobile Native Ad Campaign