Skippy Apps, makers of Mountain Sniper Shooting 3D (Android), came to Leadbolt for recommendations on how to increase their app’s profitability. Their pre-existing data showed that users were not engaging with the in-app ads and as a result, the popular sniper shooting app was falling short of expected advertiser generated revenues.
Leadbolt performed a diagnostic to uncover the full monetization potential for the app. The app check revealed that an important area of the app usage cycle – the entry point – was not being utilized efficiently. To leverage the users’ full attention prior to gameplay, Leadbolt recommended placing an interstitial ad unit at the app’s entry point, creating an entirely new monetization driver. Ongoing since May 2014, the Leadbolt entry interstitials continue to achieve high returns.
Using powerful entry interstitials, this popular shooter app was able to boost user engagement and drastically increase earnings, achieving:
• $6-$7 eCPMs in Tier 1 countries
• Captured the app’s true monetization potential
“The Leadbolt team helped us generate higher revenue from our app, and their service has exceeded our expectations. I would highly recommend Leadbolt to anyone.”– CEO of Skippy Apps