Maker of #1 game globally (iOS), Stay In The Line, was looking for an easy, more transparent solution to earn the highest eCPMs possible from campaigns running in-app. They sought more flexibility to select and control deals at any time and more predictable outcomes.
Leadbolt Connect, the Direct Deal Marketplace enabled the Stay In The Line team to connect directly with like-minded partners and explore hundreds of campaign opportunities to find the best fit. Ad campaign details such as CPM/CPI and targeting were displayed clearly, allowing them to decide who to work with and activate the best offers instantly.
Stay In The Line earned 7X more with Leadbolt than with previous monetization partners! Earnings surpassed prior revenue benchmarks in the first month, due to optimized partner matches. Plus, Stay In Line peaked the Apple Store charts!
“As a direct result of having the ability to select the right advertisers and manage the optimization process, Leadbolt Connect, the Direct Deal Marketplace delivered results well above expectations.”
– Barry Wyckoff, Maker of #1 Game Globally, Stay In The Line.