Building on their early app monetization success using full-screen interstitials from Leadbolt, game publisher 3dinteger wanted to explore and test additional ways to monetize their Android game, Toy Truck Rally 3D.
A dedicated Leadbolt Account Manager recommended introducing Rewarded Video Ads during challenging moments of gameplay, when players are determined to advance to the next level. Rewarded Video ads promised to unlock the next level in exchange for watching a :15 video ad.
The Leadbolt SDK enabled quick and effective rewarded video ads to drive big impact. The enhanced user experience empowered players to stay engaged in the game longer, while the rewarded strategy proved to be an excellent source of additional revenue, delivering eCPMS of over $10.