The term “Emerging Market” may no longer be appropriate to describe India’s accelerating growth in mobile from this year forward. As advertisers look to tap into this lucrative demographic and massive scale, let’s take a deeper look at the depth of opportunity and what it represents for acquiring high quality users.
Digital ad spending is shifting to mobile
In 2016, a little more than 25% of digital ad spending in India was Mobile. Now eMarketer predicts that share will almost double, to more than half (50.2%) of all digital ad spend going toward mobile placements by 2020.
That’s A LOT of units
According to Morgan Stanley’s recent report on global technology and telecom, there are only 225 million smartphone subscribers in India, accounting for 18 percent of the total population. However, India is expected to overtake the US next year as the second-largest smartphone market by units. Next year alone, it is estimated that India will see 127 million 4G Smartphone shipments.
What’s driving the mobile opportunity?
By many accounts, mobile growth in India is attributed to several factors:
- Changing demographics (less age dependency)
- Increase in per-capita income growth
- Emerging middle class
- Affordability and availability of smartphones
- Growing data usage per user
- Urban smartphone owners plan to spend 40% more on their next mobile device (According to Morgan Stanley report)
Drive higher conversion
Whether planning for late October, when Diwali and the Hindu New Year kick off the holiday season, or planning campaigns throughout the year, with more data usage per user now available, data-driven targeting can be applied to uncover quality, relevant customers across India whose behaviors (past purchasers, past clickers, retention rates, etc.) are key to achieving your user acquisition goals. Here are some highly effective methods Leadbolt uses to target high LTV customers:
- Behavioral Data
- Interest-based Modeling
- Hyper-local | Proximity Awareness
- Vital Demographic + Audience Segmentation
- Language Targeting
- Device Targeting
Captivate & Engage Audiences
While your creative assets tell your brand story, Leadbolt ensures that all aspects of ad-delivery and in-app placements drive peak performance. Native ad placements deliver a seamless fit within apps and contribute to an overall positive user experience. A variety of high impact ad formats can be placed natively, to showcase your creative. These are our favorites:
- Playable Ads – tease gameplay
- Video – tell your story beautifully
- Rewarded Video – grant in-app perks
- Rich Media – dazzle and delight with feature-rich experiences
- Full-Screen Interstitials – convert efficiently
- Native Ads – seamless fit within apps
Rely On Local Experts
Last year Leadbolt opened our office in Bangalore to answer high demand, and to be closer to service our India-based clientele. We’re proud to have direct relationships with India’s premium app publishers and advertisers representing every category, from games and entertainment, to utility/productivity, travel, the top m-commerce and shopping apps, and yes, even the popular on-demand taxi apps. (You know who you are 😉
Let our team of local campaign optimization experts design a strategy to meet your specific KPIs and increase your ROI.
Let’s talk: firstname.lastname@example.org