“We’re proud of our decision to use Leadbolt’s ad platform. Our increase in revenue was much more than predicted, and the Interstitials were an unexpected and valuable recommendation. We are very happy with our app monetization results and enjoy working with the Leadbolt team.”
– Anuloid Games
Client: Anuloid Games
Name of App: Obama: 2016
App Category: Entertainment
Ad Format Utilized: Interstitial
Duration: January 2016 – ongoing
Anuloid Games was looking to generate stable cash flow for their Obama: 2016 app, by leveraging its pop-culture and political appeal to advertisers in the US and Russia Android markets. Obama’s mini games and tricks with Putin, Berlusconi and other world leaders are especially timely given US elections and deliver mass appeal.
The Leadbolt team audited the game experience to discover the unique ways in which the user-base interacts with the game’s features, levels and activities. By understanding the game’s unique flow, mini-games, and tricks, we were able to uncover the best opportunities for ad placement. Leadbolt recommended Interstitial ads, as the most appropriate format for maintaining a quality user experience and in-app engagement.
Campaigns from Leadbolt’s direct premium advertiser relationships were delivered to carefully targeted audiences across the US and Russia. Ads served were relevant and timely, and thus achieved very high levels of audience engagement. The Obama: 2016 game successfully generated a consistent and stable revenue stream, achieving eCPM higher than average, and exceeding results from Anuloid’s previous monetization partners.